Authentic leaders talking openly about themselves and their journey so far

Dessi Bell

Founder and CEO of Zaggora and Founder and Chief Opportunity Giver of Bijoux Place

Dessi is a talented, passionate and enthusiastic entrepreneur, who happens to be a wife and a mother too.

Dessi has created a phenomenally successful and global business in a relatively short timescale. She used the power of the internet, particularly social media to understand her target market, guide and direct her business and promote her products. Zaggora is now used by Harvard to showcase what young companies of today do to succeed.

Since filming the conversation, Dessi has also recently launched Bijoux Place. For every piece of jewellery bought, Bijoux Place helps a woman in the developing world start a business and build a better life.

In this truly compelling conversation Dessi talks openly about her transition from living a relatively “secure” professional life in the city with JP Morgan to living life as a start-up and facing the risk and “uncertainty” of entrepreneurship.

Official Biography

Dessi Bell, Founder and CEO of Zaggora (Activewear) and Founder and Chief Opportunity Giver of Bijoux Place (Jewellery with a mission)

In February 2015, Dessi founded Bijoux Place, a contemporary fashion jewellery brand with a mission. With every piece bought, Bijoux Place helps a woman in the developing world start a business and build a better life. Bijoux Place targets the $25bn fashion jewellery market and appeals to the fashion conscious female consumer looking for high quality accessories with a story. Over 500 million women in the world are illiterate with little access to opportunities. Bijoux Place targets the problem by providing funding for sustainable development of women led businesses.

Prior to Bijoux Place, Dessi Bell came up with the concept for Zaggora’s signature HotPants™ after struggling to find an effective solution to lose weight and tone up in time for her wedding. Since launching in July 2011, Zaggora has expanded its range of Hotwear to include; a selection of HotTops; BodyBlazers and beauty products. Zaggora has sold c.1 million HotPants™ in over 130 different countries around the world and is currently serving an online community of c.1 million women.

Dessi was named one of Management Today’s 2012 35 under 35 and has been shortlisted for numerous awards including Entrepreneur of the Future at The Women of the Future Awards sponsored by Shell in 2012 and Online Retailer of the Year at the everywoman in retail Awards sponsored by Specsavers in 2012. Zaggora was awarded E-Commerce Strategy of the Year at the National Business Awards in 2012.

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